PARAS - Physical Activity Routines After Stroke
Branding | Website | Collateral | Graphic Design
The Brief
Design an upbeat brand, website and downloadable instructional collateral that encompasses the PARAS Stroke Rehabilitation physiotherapy system so it can be easily adopted nationally by physiotherapists across NHS Trusts.
The Solution
We created a fluid brand mark to convey a feeling of happiness, movement and rehabilitation, and applied it across extensive program collateral, including the PARAS website.
The PARAS program has been well-received and the methodology is currently being adopted across several NHS Trusts to help stroke survivors get back to a normal, active lifestyle.
