Charter Brands

Branding | Business Collateral | Packaging

Charter Brands Front
Charter brands Sketchbook

The Brief

Rebrand for a drinks wholesaler based in Torquay, Devon that reflects the area's rich maritime history.

The Solution

After creating various logo options, a merchant ship in a bottle seemed to be a logical solution for the logo! We created a hand-drawn / old printing press look and feel to reflect an established brand and the area's history, with an old world hipster style to reflect the drinks brands owned and sold by the company.

We then went on to create labels for their drinks range, and a selection of presentations to aid the sales team.

Charter Brands JS Label Dark Fruit
Charter Brands JS Label Apple
Jack Slattery's Bottles

Jack Slattery Product Branding / Labels